Tag Archives: aso

Why you should know about the Importance of Keywords Selection in App Store Optimization

A lot app designers and developers are best in their job and they come out of some really outstanding apps. Let’s admit it – apps have remarkably changed the mobile world and so more and smarter apps are by and large needed. In such a scenario, it is really painful if the work of these talented app designers and developers remain unnoticed if their app remains confined to a specific community and does not reach out to millions.

The above is a clear outcome of the fact that their app is not visible in the app store and so is not getting the due response – by way of downloads or purchase. From this viewpoint, knowing about the importance of keywords selection in app store optimization is quite paramount today.

If you too are in the process of designing an app or launching your app soon, you should remain sensitized about this crucial subject.

What are keywords?

First questions should be answered first! Even if you know about them, there is no hassle knowing about them again.

Keywords are those phrases or pairs of words which people mostly type in the search box of search engines to find something. These keywords hold a sort of hint about the searched items and they make products, services, apps, etc searchable for the hunter.

Needless to mention, keywords are extremely significant from the readers’ perspective. This is a good hint for you why you should first find apt keywords around your app and then dedicate them in your content.

Why keyword selection is so prevalent?

That is another question which holds too much importance here! Well, correct selection of business centered keywords or key-phrases can you get you too close to winning your battle – of optimization!

In keyword selection, you need to check you competition, i.e. the keywords which are competitive for your niche. Based on this study, you can try to go with the least competitive keywords and additionally, smartly incorporate the competitive ones in your campaign.

Why should you seek professional help?

Professional help will considerably ease your job and rather, let the experience and expertise of optimization professionals do the job.

People involved in app store optimization are adept at searching most appropriate keywords for your app. They also do the optimization and make sure that your app is easily searchable, or accessible, for prospective buyers.

In other words, hiring an agency or professional with aptly informed about importance of keywords selection in app store optimization can handy for you.

If your app is not getting good response in app store, then try to give importance to keywords selection in app store optimization.

Earn Top Position in App Store with App Store Optimization

Grabbing the first page rank in Google is one of the foremost dreams of most webmasters. To achieve this, they go on employing innumerable techniques and so long as they are white hat methods, it all contributes to a considerable extent to help them meet the desired purpose.

However, a consistent effort with expert practices is required to be among the top ranks of Google. It is the same in case of your app. To have it gain the visibility and make it standout amongst million other apps, you require app store optimization. After all this app, which has come out after lots of thought provoking activities, various significant initiatives and investment of time and money is of no use if it doesn’t clearly reflect out there in the app store.

Read this before optimizing the app

It is good that you have liked the idea and are considering professional help in the process. Well that sounds a timely decision and it can appear even the best if you can imagine what would happen if you don’t do that, and don’t get someone to aid your app. Whoa – it can turn out to be a complete disaster and spoil all your hard work and time invested.

One important thing you must know here – your app will anyways show up in the store whether you get optimization or not! Then why hire professional optimization services?

Timing is crucial! Do you think your app will be as much opportune and fruitful after a year or so from now? Possibly not, because much would have happened till then and rather, that time, you would be thinking to enhance your app’s features. So the right advantages can come only if your app has a strong visibility today and have decided to go for optimization now!

What happens after app store optimization?

Knowing the outcome before trying something is a natural process and so you are not wrong if you ask the experts, “what happens after I decide to try putting my app rank high in store through optimization?”

A simple answer to that question is – your app starts displaying clearly among relevant searches in the store. This clearly means that your app becomes click-friendly and likes of its download are many times higher than when you are not having optimization.

You can see the first evident success once this happens and you get clear indications that your app is now being used by millions of users!

If you want to improve your app visibility and number of downloads of your app in the app store, then go for app store optimization services.

Importance of app store SEO for Apple’s ITunes

One of the prime goals of SEO is to optimize your site in a way so as it ranks higher in the various search engines like Google and Bing. The Apple iTunes App Store is also a similar search engine wherein people come and search for the best apps. There are plenty of app developers all over the world striving to create the best apps for a number of functions such as social networking, camera filming, photo editing, chatting, etc. However, in order to get noticed from among a range of similar apps, it is essential to rank high in the App Store search engine. This can be achieved by using skillful SEO techniques for Apple iTunes Store.

ASO, or App Store Optimization as it is called, is integral to the success of any app, without which even the best apps may fail to generate the expected response. Here are some guidelines on how you can make your app get noticed by users in the App Store.

  • One of the best ways to optimize your app is to integrate social media sites like FaceBook and Twitter with your app. Offer bonuses and extra privileges if a user enables integration with these sites. Be short and precise in your marketing strategy, and use videos or images if possible.
  • Create a video about your app that is simple, short and appealing, and speaks about your idea in the right way. Avoid using text in a video if that’s possible as it will help you to make your trailer international. Choose a catchy tune to go with your app that suits its basic theme. Submit your video on sites like Vimeo and YouTube and post your video link in numerous other places as well.
  • Try to come up with a great icon for your app. Your icon is important as that will instantly speak volumes of what you have to offer. Use your imagination to come up with the best color combinations and character stylizations possible.
  • While the above steps might get you a person interested in checking out your app, the following one will make him hit the download button. Post attractive screenshots of your app and present a short write-up that clearly describes it in an attractive way. Make sure to take screenshots that are of most value to the user.
  • Choose a name that aptly describes your product and yet sounds catchy and has a good market value. Your chosen name can have a significant impact on the number of downloads you can have.

If you have released your apps in Apple’s iTune store, it makes sense to go for as app store optimization or ASO, in order to attract more visitors and downloads for your apps.

App Store Optimization – Some Tips to Help You Improve Ranking

Today in this era of internet people are using Smartphone and tablets more than computer, to browse for various needs. So, to cope up with the competition it becomes very important that the business owners cater to mobile users and here comes the requirement of having an App. Just like having a website will not make the company popular, having an App will not let the company generate revenue. To make the company successful it is important that the App is visible to viewers. Here are some App store optimization tips:

1. Keyword is very important and you must select it carefully. First, look what your app does and then select keyword that is relevant. You can take help of ASO tool to select the best keyword but logical guessing also works well here. Once the keyword is selected check its popularity and competition because there are chances that company with same logic like yours may be using it. You can also decide on the niche and then select keyword focusing on it.

2. Once the keyword is selected use it in the title and description. When you use the keyword in the description make sure that it comes naturally and helps in focusing the benefits of your app.

3.You can market the app and tell people about its benefits. When few people start using your app and start enjoying its benefit then surely they will tell others about it.

4. Always keep your app on top of your mind, send your user some interesting notifications so that they come back for more. You can also send them emails with beneficial information. All these will give them a chance to share your app on social media and this will bring in more users.

5. You can also have an option where your user can rate and review your app. A good rating will improve your app ranking. It will also attract other users to download and check the benefits of your app.

6. Use attractive screenshots and icons so that people like your app at a glance.

7. Your app must be easily navigable and this will make it user friendly.

8. Market your app on different social media platforms like Facebook, Twitter, and Pintrest etc.

OptimizeMyApps is one stop shop where you will find everything that is needed for app store optimization. They not just help in finding and analyzing keyword but help in ASO Icon and screenshot solution.

Get your app store optimization (ASO) done to increase the downloads for your apps.

APP Store Optimization and Marketing Services

Mobile Apps developers spend lots of time on research and development of app. They put all their hard work and dedication on design, features, functionality, testing etc. They will be on great hope that when they release their mobile app on online app store, it will make them to earn good money. But it is not as simple as they think. Because once they release their application in online store, it may get unnoticed by people. So it is essential to market your product in order to succeed in apps development business.  Unless it is properly marketed, you are going to lose your time and money.

Good Apps developers gives equal emphasis on apps store optimization (ASO), which also called apps marketing services. Once the mobile apps are ready you need to release them in multiple online application stores like Google Play Store, itunes Stores etc. This is your first step towards App marketing. Now your mobile apps should be visible when people search in the store. This is a biggest and challenging task since the apps store contains thousands of applications.  Everyday new and new apps hitting the store make app store optimization very tough and competitive. But using the proper ASO techniques you can make your apps to be noticed in the store. Let us now have a look at some of the tips and techniques for ASO.

Title Description: Give a suitable, niche and meaningful name for your product. The name should have one or more different and related keywords in it. Let us consider an example that you have developed android apps for English to Kannada language translator. People visiting the mobile app store will search with keywords like Kannada to English, Kannada English translator, Kannada to English conversion etc. Now you can notice the keywords to be included in the apps name.

Icon: Icon of a mobile application is an important aspect when it comes to apps marketing and optimization. A catchy ICON grabs the people attention resulting in good number of downloads. The ICON should be depictive of the application. For illustration, English to Kannada Language translator can have the apps ICON with Kannada font. This attracts people up to a great extent.

User Experience: There is one saying “A satisfied customer will be a marketer for you”. This applies here also. Give good user experience in your apps. Provide good features required by the people. Study your competitors. Give regular update to users with new features. This makes the end users happy and makes them to suggest your mobile apps for more and more people.    

Optimizemyapps.com is a team of dedicated professionals who are into apps marketing services and ASO optimization. They have fully fledged strategies in place for ASO app store optimization to get your mobile apps noticed.

APP Store Optimization and Marketing Services

Mobile Apps developers spend lots of time on research and development of app. They put all their hard work and dedication on design, features, functionality, testing etc. They will be on great hope that when they release their mobile app on online app store, it will make them to earn good money. But it is not as simple as they think. Because once they release their application in online store, it may get unnoticed by people. So it is essential to market your product in order to succeed in apps development business.  Unless it is properly marketed, you are going to lose your time and money.

Good Apps developers gives equal emphasis on apps store optimization (ASO), which also called apps marketing services. Once the mobile apps are ready you need to release them in multiple online application stores like Google Play Store, itunes Stores etc. This is your first step towards App marketing. Now your mobile apps should be visible when people search in the store. This is a biggest and challenging task since the apps store contains thousands of applications.  Everyday new and new apps hitting the store make app store optimization very tough and competitive. But using the proper ASO techniques you can make your apps to be noticed in the store. Let us now have a look at some of the tips and techniques for ASO.

Title Description: Give a suitable, niche and meaningful name for your product. The name should have one or more different and related keywords in it. Let us consider an example that you have developed android apps for English to Kannada language translator. People visiting the mobile app store will search with keywords like Kannada to English, Kannada English translator, Kannada to English conversion etc. Now you can notice the keywords to be included in the apps name.

Icon: Icon of a mobile application is an important aspect when it comes to apps marketing and optimization. A catchy ICON grabs the people attention resulting in good number of downloads. The ICON should be depictive of the application. For illustration, English to Kannada Language translator can have the apps ICON with Kannada font. This attracts people up to a great extent.

User Experience: There is one saying “A satisfied customer will be a marketer for you”. This applies here also. Give good user experience in your apps. Provide good features required by the people. Study your competitors. Give regular update to users with new features. This makes the end users happy and makes them to suggest your mobile apps for more and more people.    

Optimizemyapps.com is a team of dedicated professionals who are into apps marketing services and ASO optimization. They have fully fledged strategies in place for ASO app store optimization to get your mobile apps noticed.