Tag Archives: App store SEO

Do you believe in these App Store Search Optimization myths?

When an industry crosses 25 Billion USD business mark, nobody can ignore it. Yes, App store market is such an enormous. Experts say that it is going to establish many more milestones in the coming years. You shouldn’t be a laggard in exploring the potential of it when the world is heading towards further fierce competition. It is very much important that your app reaches to as many eye balls as possible. Do not leave a single stone unturned to unleash the potential of it.

If you believe in these top prevailing myths among app designers and marketers, than it is the time to bust the myths and move ahead in a planned and systematic manner to make your app a super-duper hit. App Store Search Optimization is the secret of success.

  1. Whatever description you give to the app, people will find it anyhow. It is perhaps the commonest myth while optimizing an app. Not only developers but SEO experts also get trapped into it. In reality, description is always important. Though it is a fact that it is not very critical from the ASO aspect only, you should look into it from the complete perspective. For the play algorithm, it is very much important. Rather, experts recommend that one must take care of natural inclusion of keywords in title and description.
  2. You are supposed to make a frequent change in the title so that it is in the limelight. No, it is not a valid statement. Undoubtedly, you need an impressive title that attracts people. It is certainly a key element for optimization. However, it doesn’t mean you should change it now and then. Rather, it makes the situation worse. When your App is getting established, and Goggle gives it high rank, changing the title is like starting from scratch.
  3. Since you are developing it for App Store only, what is the need to optimize it? Do you think in the same way? If yes, then change the perception. Though App is always meant for App Store, optimization is required in any case. The more people know about you, higher are the chances of success. There are thousands of apps in the competition whatever may be your niche. You have to stand apart to grab as much business as possible.

These myths may hamper your business opportunities. Do not get into the trap and achieve success in app store search optimization.

The best app store search optimization tips and techniques are available online if you are keen to promote your mobile apps.


Tips on marketing a mobile app

With thousands of apps getting developed every day, the profession of app development is a competitive field. Hence if you want to achieve success as an app developer, you also need to know how to succeed in marketing your app. While it is necessary to focus on the development aspect of an app, unless marketed properly it will be worthless. For this reason, you also need to focus on coming up with strategic marketing tactics to reach to your target audience and sell your app. In fact, strategic marketing can turn your app from simply an app to a major brand in itself.

The main thing behind the success of any app is the concept that drives it. It is necessary to come up with a great idea even though this might seem to be a challenging task. Creating an app that is based on an innovative idea will increase its chances of getting sold. Numerous apps are present in the market that caters to practically all types of tasks in the digital world, and this leads to tough competition. So if you are planning to develop an app that is based on a preexisting idea, make sure that you carry out some extensive research for it and develop a strategic plan to reinvent the app and make yours unique.

Ask yourself the following questions:

  • What is lacking in the current apps of a particular type?
  • How can the app be improved?
  • In what ways can the app be made more interactive?

Whether or not you start with a big or small budget, make sure you invest in a social media strategy as this will help you to generate expanding market interest for your app. Social media platforms make you more human by capturing the personal aspect of your brand. It also acts as an excellent communication tool, thereby providing you a platform through which you can connect easily with your end users.

In order to make sure that your mobile app is getting all the exposure it requires, you need to understand well how app stores operate. The Google Play Store and Apple App Store are different from each other in a multitude of ways. To market an app successfully, you need to remember that ranking in Google Play Store is determined by usage. On the other hand, the ranking for an app in Apple App Store can be improved greatly through ad-driven links.

For the success of any apps store seo, latest app store seo techniques need to be followed for your apps.

App Store SEO Services Companies: How they help you

With mobile marketing continues to widen its reach, it’s high time that marketers understood the real meaning of App Store SEO as this is the place where the audience is. App Store Optimization is nothing but the technique involving the promotion of your apps in the app store. It can be more simply described as SEO applied in app store. Just as SEO experts employ variant techniques to bolster the ranking of your website in the search engine the ASO (App Store Optimization) experts are engaged with propelling your websites in the app store. This phenomenon (i.e. ASO) often remains quite an overlooked aspect- especially by developers when it comes to traction. ASO is only in its nascent stages and there is still a long way to go when traditional Search Engine Optimization and App Store Optimization would be treated as exclusive phenomena. Yes, there has been quite a mix up happening there. However, as already mentioned, with the surge in the popularity of mobile marketing, brands are required to differentiate their priorities in a major way. They will clearly lag in the future, if they are unable to do the same.

More about ASO

ASO is a simpler phenomenon than that of SEO and the most important factor that you should be concerned about is the download. Important factors that you have to worry about are:

  • Screen shot optimization
  • Filtration of Negative Reviews
  • App icon optimization

App Store Optimization is a part of app marketing that includes app marketing as well.

The app store services companies are involved with the work that’s done after you have launched your app in the app store. Only introducing your app in the app store is not sufficient. You have to ensure that your product (i.e. your app) reaches to its targeted users. As already mentioned, the primary function of ASO is to see that your downloaded by more and more users.

As per moz.com, there are a few apps which have even witnessed more than 300% increase in downloads with the help of proper keyword optimization. As per experts, you might as well resort to the Google Keyword Planner tool in order to find the right keywords to be optimized for the success of your app, but it is still considered to be too expansive to be useful. So, in order to narrow down to more search specific apps you should be ready to explore which keywords the other niche apps are doing.

Doing SEO for your apps will definitely help you in increasing the visibility for your apps in the app store. But you need to catch hold of well experienced app store SEO companies.

Importance of app store SEO for Apple’s ITunes

One of the prime goals of SEO is to optimize your site in a way so as it ranks higher in the various search engines like Google and Bing. The Apple iTunes App Store is also a similar search engine wherein people come and search for the best apps. There are plenty of app developers all over the world striving to create the best apps for a number of functions such as social networking, camera filming, photo editing, chatting, etc. However, in order to get noticed from among a range of similar apps, it is essential to rank high in the App Store search engine. This can be achieved by using skillful SEO techniques for Apple iTunes Store.

ASO, or App Store Optimization as it is called, is integral to the success of any app, without which even the best apps may fail to generate the expected response. Here are some guidelines on how you can make your app get noticed by users in the App Store.

  • One of the best ways to optimize your app is to integrate social media sites like FaceBook and Twitter with your app. Offer bonuses and extra privileges if a user enables integration with these sites. Be short and precise in your marketing strategy, and use videos or images if possible.
  • Create a video about your app that is simple, short and appealing, and speaks about your idea in the right way. Avoid using text in a video if that’s possible as it will help you to make your trailer international. Choose a catchy tune to go with your app that suits its basic theme. Submit your video on sites like Vimeo and YouTube and post your video link in numerous other places as well.
  • Try to come up with a great icon for your app. Your icon is important as that will instantly speak volumes of what you have to offer. Use your imagination to come up with the best color combinations and character stylizations possible.
  • While the above steps might get you a person interested in checking out your app, the following one will make him hit the download button. Post attractive screenshots of your app and present a short write-up that clearly describes it in an attractive way. Make sure to take screenshots that are of most value to the user.
  • Choose a name that aptly describes your product and yet sounds catchy and has a good market value. Your chosen name can have a significant impact on the number of downloads you can have.

If you have released your apps in Apple’s iTune store, it makes sense to go for as app store optimization or ASO, in order to attract more visitors and downloads for your apps.

Tips to choose best Apps Store Optimization companies

App store optimization is gaining momentum since nearly a decade due to the numerous apps getting flooded into the apps market places like i-Tune store, Android store, Windows apps store etc. As the technology advanced, the technologists are making the duplicate or alternative copy of desktop applications into mobile versions. This makes easier for people to make use of such applications when they are in go. Alternatively the mobile applications are simplified versions of desktop software which make the end user more comfortable in using it. A typical mobile application covers all the features of their desktop counterpart, plus it also offers some additional features.

These days you will find mobile applications for music playing, video playing, browsing, surfing, email clients, document viewing, multi-functional online web applications, banking software for carrying out online transactions, trading, communication etc, the list goes on. The ease of use of these apps has made these apps to become more convenient for the people. You can find these apps in apps stores such as Google Play Store, I-Tunes store from Apple, Windows store from Microsoft etc.

With apps number in apps store growing multi-fold year by year, the competition between the apps have touched new heights. It is extremely difficult for new mobile apps to sustain in such a crowded apps stores. That is why the increasing the visibility of apps has become must and should for all apps developers. For the same reason an app developer need to go for app store optimization. ASO or app store SEO (also called app store optimization) is a technically and strategically carried out approaches intended to increase the visibility of apps in the major app stores. This is done by professional who have good skills and experience on app store SEO techniques. There are many companies who do this job. In order to promote your apps you need to catch hold of good ASO companies. Here are the tips to select the same.

  1. Look at the experience of the company in the field of ASO app store optimization. Don’t mess up with unskilled and totally new company which does not have any past working knowledge on this.
  2. Have a look at the some of the apps which are already promoted by these companies. Gauge how it is performing in the online store.
  3. Consider the testimonials about the company from its own customers. Take their experience with the company like service, client satisfaction etc.
  4. Be smart enough to make proper service agreement in order to promote your mobile apps.
  5. Pricing is an important factor. Get the quotations from at least 3 competitive vendors and decide who the best to suit your budget is.
  6. Communicate with them clearly about the sending the work reports on weekly/monthly basis on the app store optimization activities.

Once you have selected the company, set your expectations clearly with them. Give a certain time frame to achieve the expected results and deliverables. Keep good communication with the apps promotion company to understand the ongoing work in a better manner mutually.

For ASO promotion in apps store you can go for Optimizemyapps company which has good technocrats in the field of apps store optimization and marketing.

App Store Optimization – Some Tips to Help You Improve Ranking

Today in this era of internet people are using Smartphone and tablets more than computer, to browse for various needs. So, to cope up with the competition it becomes very important that the business owners cater to mobile users and here comes the requirement of having an App. Just like having a website will not make the company popular, having an App will not let the company generate revenue. To make the company successful it is important that the App is visible to viewers. Here are some App store optimization tips:

1. Keyword is very important and you must select it carefully. First, look what your app does and then select keyword that is relevant. You can take help of ASO tool to select the best keyword but logical guessing also works well here. Once the keyword is selected check its popularity and competition because there are chances that company with same logic like yours may be using it. You can also decide on the niche and then select keyword focusing on it.

2. Once the keyword is selected use it in the title and description. When you use the keyword in the description make sure that it comes naturally and helps in focusing the benefits of your app.

3.You can market the app and tell people about its benefits. When few people start using your app and start enjoying its benefit then surely they will tell others about it.

4. Always keep your app on top of your mind, send your user some interesting notifications so that they come back for more. You can also send them emails with beneficial information. All these will give them a chance to share your app on social media and this will bring in more users.

5. You can also have an option where your user can rate and review your app. A good rating will improve your app ranking. It will also attract other users to download and check the benefits of your app.

6. Use attractive screenshots and icons so that people like your app at a glance.

7. Your app must be easily navigable and this will make it user friendly.

8. Market your app on different social media platforms like Facebook, Twitter, and Pintrest etc.

OptimizeMyApps is one stop shop where you will find everything that is needed for app store optimization. They not just help in finding and analyzing keyword but help in ASO Icon and screenshot solution.

Get your app store optimization (ASO) done to increase the downloads for your apps.

App Store Optimization and SEO

App Store Optimization (ASO or app store SEO) is the process of optimizing mobile apps to rank higher in an app’s store. If you are an app developer, or planning to develop an app, then this is something you need to look into. When an apps ranks good in the search results of store, it will be more visible for your end users. This visibility will convert into more downloads and generating good revenue for you. The Google play store has around a million of apps in it and windows apps store has around one fifth of a million apps. Obviously these numbers are very huge and it is not an easy task to get your apps noticed in search results.  As more and more apps are being developed every day, app store optimization is getting more difficult.

App Store Optimization has two parts. The first one is On-App store optimization which involves optimization of name of the application, basic description, the product category, author, developer or company name, brand name, screenshots, icons, app description etc.  The second one is Off-App store Optimization which involves use of right keywords, social promotion, size of the apps, download speed, user reviews, the frequency of update, new releases, offering additional features etc.  The keywords used might change regularly when the similar apps getting added into the store. That is why you need keep researching the keywords very regularly.  The app name should be very catchy and should contain the hot keyword which people key in for searches. The icon of the apps should be eye catching and need to have pictorial representation of your apps. The icon should drag the attention of the users.

By concentrating on these elements and continuously working on it, you can make your apps to standout among others in the pool. App Store SEO is becoming increasingly popular now a days and that is why it has been challenging for many new comers. Remember one thing; ASO is not a job of few days or weeks. It is an ongoing process and you need to work on it constantly and consistently.

Like people do website SEO to rank well in web search engines, ASO is referred as App Store SEO. Here you do search engine optimization in app store. Both website SEO and App Store SEO is correlated. Purpose of both is same, though the strategies used for promotion might be different.

If you are looking for best aso app store optimization companies, then definitely you need to consider optimizemyapps.com team who can get best visibility for your products.