Tag Archives: App store optimization

Why you should know about the Importance of Keywords Selection in App Store Optimization

A lot app designers and developers are best in their job and they come out of some really outstanding apps. Let’s admit it – apps have remarkably changed the mobile world and so more and smarter apps are by and large needed. In such a scenario, it is really painful if the work of these talented app designers and developers remain unnoticed if their app remains confined to a specific community and does not reach out to millions.

The above is a clear outcome of the fact that their app is not visible in the app store and so is not getting the due response – by way of downloads or purchase. From this viewpoint, knowing about the importance of keywords selection in app store optimization is quite paramount today.

If you too are in the process of designing an app or launching your app soon, you should remain sensitized about this crucial subject.

What are keywords?

First questions should be answered first! Even if you know about them, there is no hassle knowing about them again.

Keywords are those phrases or pairs of words which people mostly type in the search box of search engines to find something. These keywords hold a sort of hint about the searched items and they make products, services, apps, etc searchable for the hunter.

Needless to mention, keywords are extremely significant from the readers’ perspective. This is a good hint for you why you should first find apt keywords around your app and then dedicate them in your content.

Why keyword selection is so prevalent?

That is another question which holds too much importance here! Well, correct selection of business centered keywords or key-phrases can you get you too close to winning your battle – of optimization!

In keyword selection, you need to check you competition, i.e. the keywords which are competitive for your niche. Based on this study, you can try to go with the least competitive keywords and additionally, smartly incorporate the competitive ones in your campaign.

Why should you seek professional help?

Professional help will considerably ease your job and rather, let the experience and expertise of optimization professionals do the job.

People involved in app store optimization are adept at searching most appropriate keywords for your app. They also do the optimization and make sure that your app is easily searchable, or accessible, for prospective buyers.

In other words, hiring an agency or professional with aptly informed about importance of keywords selection in app store optimization can handy for you.

If your app is not getting good response in app store, then try to give importance to keywords selection in app store optimization.

Smart Approach to determine Most Appropriate Google Play Keywords!

If finding the right Google play keywords is still mystery for you, you are on the most appropriate page. In minutes, you can experience the mystery unfolding, but before that, know this!

As you go through the words here, you feel internally connected with this subject. It may sound as if your own experience and as you read more and more, you will start feeling better as you get close resolving this so far unresolved mystery.

Now here are the first few facts that work as resolutions:

  • Most online marketers, Google play fanatics, search engine optimizers, etc have miserably failed some time on Google in determining the play related keywords they wanted.
  • As high as 60% people don’t try again after the initial setbacks and just leave the idea. As a result, they either wind up their passion or seek paid help.
  • Learning by observation and experiencing the outcomes through mistakes on Google is the best and only way to catch hold of play’s most appropriate keywords.
  • Once you get the clue, there is no stopping and no looking back either.

Aren’t the statistics and findings above quite relaxing? They definitely are because information as this not only relieves your pressure but also assures you that even the mistakes committed in finding adequate Google play keywords are like facilitators!

Finally, it is time to see the mystery unfolding in front of your own eyes.

It is like “Give a man a fish and feed him for a day; teach him how to fish and feed him for his life!”

Interestingly enough, this ‘education’ about fishing, i.e. the tricks for using Google to find out keywords related to a relevant play, comes in simple, easy to acquire pointers. Here are they:

  • Think from your audience’s perspective and the way they use search engines to search keywords.
  • Jot down the best applicable keywords and list them based upon various parameters. Get help of a keyword research tool if needed.
  • Choose keywords based upon popularity and preference. High frequency keywords are good to look at, but watch it; they might not be best in case of your game or play.
  • Keep an eye on download figures of keywords from the tool as an extra help.

In short, search engine is already a vast horizon and there are thousands of reasons to use Google play. From that perspective, targeting apt keywords is extremely for your game to make it easily and prevalently searchable!

Choosing right Google Play Keywords for your mobile apps will definitely help to better optimize it and increase the downloads consequently.

Why do experts vouch the perfect keywords for App Store optimization?

It is quite obvious that clients aren’t aware of App Store Optimization or ASO, but there are several application developers who also don’t know anything about it. However, it is as critical as a SEO or Search Engine Optimization for a website. When an App store is visible to many viewers when they search, it is a high probability that people select it for downloading or purchasing an application. Like SEO, keywords are important in ASO as well. There are various tips to choose keywords for app store optimization that help in arriving at the best ones. Before we look at the salient features of it, let’s understand what a keyword is and why is it important?

Understanding a keyword

A keyword is nothing, but a single word or a phrase that a potential customer (or a casual viewer who may or may not turn into a customer) types while looking for an application. It is quite obvious that these words are relevant and related to an application or game offered by your App Store. Hence, it is very much possible to anticipate them and wisely spread in the content, promotional messages, App title and so on. When users search by giving these keywords, it is a high probability that search engine crawlers know about your page and the link appears in the first few search results.

What makes a keyword “good”?

A keyword that has the largest probability of getting typed by viewers is a good keyword. It is quite easy to determine it. Today, there are various tools available on the Internet to find good keyword ideas. One can talk to the experts and obtain a list. They can also give tips to choose keywords for app store optimization. Looking at the competitor website is also an effective idea. You find the most likely searched keywords and rephrase them as per your needs. Look at the page statistics so that you can find the most often used keywords and their frequency. It helps in deciding the most effective words specific to your website.

Points to Ponder

  1. A keyword has to be at least two characters.
  2. Keywords are separated by commas, not white spaces.
  3. Even if users search for a combination of keywords, they hit your webpage.
  4. Words like “Free” or your company name is added automatically.
  5. Keyword optimization is a perpetual process that needs refinement and correction always.

App store optimization is not a big task if you follow the some tips to choose the app store keywords before you start the promotion activities.

Why Involve an App Store Keyword Optimization Agency right from the Beginning?

Isn’t it frustrating to see your app, which you evidently got developed after a lot of hard work and considerable investment, finds no place in the app store? It sure is, but the good news is that you can change the scenario, instead of getting bogged down by competition and circumstances! App store keyword optimization is the answer to this, and thereby is the most effective way to be searchable among your target audience.

Hire a professional

A noteworthy aspect is that you can easily hire a professional service provider for this right from the moment you start developing this app. Firstly, this professional agency will have a dedicated strategy for your specific app, and for that, would ask for elaborate details about your app. Right from the app name to its description to how it was developed, every bit of information you provide will help the agency experts frame right strategy for its app store optimization.

If desirable, the app store keyword optimization experts may suggest modifications. For example, it is better to have a keyword centric, crisp and catchy name as it would be easier optimized than any other name. If you missed this aspect earlier, you might catch it up with their involvement. Another significant element here is that the app name should be smart enough to describe what it is about. Optimization specialists would look at it from that perspective too!

Keyword choice, the critical aspect

Again, a lot of stress is on the keyword choice. Smartly chosen keywords leverage the objective of your app optimization everywhere – in social media, in forum comments, in reviews and all other online places where people mingle. For this purpose, you need to incorporate adequate and extensive research. You certainly leave all that to the app store optimization provider because the agency has experts for that purpose. Using the most app favoring keywords followed by their right usage in floating the content on various online platforms aptly powers up your app store keyword optimization campaign.

In other words, when you involve a professional and reliable app store keyword optimization agency right from the first day, you minimize your work and maximize the benefit. In addition, you save yourself from a lot of hassle and have all the good reasons to see your app amongst top positions on app stores. Most importantly you are rest assured that the optimization campaign of your app is in the most dependable hands. Hence, it should quickly find the target audience without preying to the stiff competition.

App store SEO or popularly known ASO is an important factor for your success of apps. Whatever useful or beneficial your apps is, but if you fail to reach the good number of audience it is of no use. So plan your apps promotion accordingly when you are developing an app. App Store SEO is one of major methods of mobile apps promotion. This can give you required boost for your mobile apps in the pool of apps in the store. Number of downloads from the store is the true measure of your apps popularity.

Before you decide on promotion of your apps, you need to first choose the keywords for app store optimization very carefully since keywords are the skeleton of the promotion.

App Store SEO Services Companies: How they help you

With mobile marketing continues to widen its reach, it’s high time that marketers understood the real meaning of App Store SEO as this is the place where the audience is. App Store Optimization is nothing but the technique involving the promotion of your apps in the app store. It can be more simply described as SEO applied in app store. Just as SEO experts employ variant techniques to bolster the ranking of your website in the search engine the ASO (App Store Optimization) experts are engaged with propelling your websites in the app store. This phenomenon (i.e. ASO) often remains quite an overlooked aspect- especially by developers when it comes to traction. ASO is only in its nascent stages and there is still a long way to go when traditional Search Engine Optimization and App Store Optimization would be treated as exclusive phenomena. Yes, there has been quite a mix up happening there. However, as already mentioned, with the surge in the popularity of mobile marketing, brands are required to differentiate their priorities in a major way. They will clearly lag in the future, if they are unable to do the same.

More about ASO

ASO is a simpler phenomenon than that of SEO and the most important factor that you should be concerned about is the download. Important factors that you have to worry about are:

  • Screen shot optimization
  • Filtration of Negative Reviews
  • App icon optimization

App Store Optimization is a part of app marketing that includes app marketing as well.

The app store services companies are involved with the work that’s done after you have launched your app in the app store. Only introducing your app in the app store is not sufficient. You have to ensure that your product (i.e. your app) reaches to its targeted users. As already mentioned, the primary function of ASO is to see that your downloaded by more and more users.

As per moz.com, there are a few apps which have even witnessed more than 300% increase in downloads with the help of proper keyword optimization. As per experts, you might as well resort to the Google Keyword Planner tool in order to find the right keywords to be optimized for the success of your app, but it is still considered to be too expansive to be useful. So, in order to narrow down to more search specific apps you should be ready to explore which keywords the other niche apps are doing.

Doing SEO for your apps will definitely help you in increasing the visibility for your apps in the app store. But you need to catch hold of well experienced app store SEO companies.

Importance of app store SEO for Apple’s ITunes

One of the prime goals of SEO is to optimize your site in a way so as it ranks higher in the various search engines like Google and Bing. The Apple iTunes App Store is also a similar search engine wherein people come and search for the best apps. There are plenty of app developers all over the world striving to create the best apps for a number of functions such as social networking, camera filming, photo editing, chatting, etc. However, in order to get noticed from among a range of similar apps, it is essential to rank high in the App Store search engine. This can be achieved by using skillful SEO techniques for Apple iTunes Store.

ASO, or App Store Optimization as it is called, is integral to the success of any app, without which even the best apps may fail to generate the expected response. Here are some guidelines on how you can make your app get noticed by users in the App Store.

  • One of the best ways to optimize your app is to integrate social media sites like FaceBook and Twitter with your app. Offer bonuses and extra privileges if a user enables integration with these sites. Be short and precise in your marketing strategy, and use videos or images if possible.
  • Create a video about your app that is simple, short and appealing, and speaks about your idea in the right way. Avoid using text in a video if that’s possible as it will help you to make your trailer international. Choose a catchy tune to go with your app that suits its basic theme. Submit your video on sites like Vimeo and YouTube and post your video link in numerous other places as well.
  • Try to come up with a great icon for your app. Your icon is important as that will instantly speak volumes of what you have to offer. Use your imagination to come up with the best color combinations and character stylizations possible.
  • While the above steps might get you a person interested in checking out your app, the following one will make him hit the download button. Post attractive screenshots of your app and present a short write-up that clearly describes it in an attractive way. Make sure to take screenshots that are of most value to the user.
  • Choose a name that aptly describes your product and yet sounds catchy and has a good market value. Your chosen name can have a significant impact on the number of downloads you can have.

If you have released your apps in Apple’s iTune store, it makes sense to go for as app store optimization or ASO, in order to attract more visitors and downloads for your apps.

Tips to choose best Apps Store Optimization companies

App store optimization is gaining momentum since nearly a decade due to the numerous apps getting flooded into the apps market places like i-Tune store, Android store, Windows apps store etc. As the technology advanced, the technologists are making the duplicate or alternative copy of desktop applications into mobile versions. This makes easier for people to make use of such applications when they are in go. Alternatively the mobile applications are simplified versions of desktop software which make the end user more comfortable in using it. A typical mobile application covers all the features of their desktop counterpart, plus it also offers some additional features.

These days you will find mobile applications for music playing, video playing, browsing, surfing, email clients, document viewing, multi-functional online web applications, banking software for carrying out online transactions, trading, communication etc, the list goes on. The ease of use of these apps has made these apps to become more convenient for the people. You can find these apps in apps stores such as Google Play Store, I-Tunes store from Apple, Windows store from Microsoft etc.

With apps number in apps store growing multi-fold year by year, the competition between the apps have touched new heights. It is extremely difficult for new mobile apps to sustain in such a crowded apps stores. That is why the increasing the visibility of apps has become must and should for all apps developers. For the same reason an app developer need to go for app store optimization. ASO or app store SEO (also called app store optimization) is a technically and strategically carried out approaches intended to increase the visibility of apps in the major app stores. This is done by professional who have good skills and experience on app store SEO techniques. There are many companies who do this job. In order to promote your apps you need to catch hold of good ASO companies. Here are the tips to select the same.

  1. Look at the experience of the company in the field of ASO app store optimization. Don’t mess up with unskilled and totally new company which does not have any past working knowledge on this.
  2. Have a look at the some of the apps which are already promoted by these companies. Gauge how it is performing in the online store.
  3. Consider the testimonials about the company from its own customers. Take their experience with the company like service, client satisfaction etc.
  4. Be smart enough to make proper service agreement in order to promote your mobile apps.
  5. Pricing is an important factor. Get the quotations from at least 3 competitive vendors and decide who the best to suit your budget is.
  6. Communicate with them clearly about the sending the work reports on weekly/monthly basis on the app store optimization activities.

Once you have selected the company, set your expectations clearly with them. Give a certain time frame to achieve the expected results and deliverables. Keep good communication with the apps promotion company to understand the ongoing work in a better manner mutually.

For ASO promotion in apps store you can go for Optimizemyapps company which has good technocrats in the field of apps store optimization and marketing.