Monthly Archives: August 2016

App store optimization, is your checklist ready?

Attaining highest visibility is the motive of publishing your mobile app on the app store. However, it becomes quite difficult to achieve it as thousands of other apps competing in the marketplace. Optimizing app store is a good way of achieving it. When you hire App store optimization Services, experts use techniques to bring your app on the top of it. However, you need some basic groundwork before assigning the task to the optimization team. Experts emphasize on preparing a basic checklist that will help in optimizing the optimization process. Let’s dive into the details:

  • Have you understood the competition well? It is critically important to know who all are competing and what is their USP? It is equally important to understand the customers and their preferences. How would you describe the app? What all medium will you use to make people aware of it? Why should people download your app? What are the triggers? What competitive advantage do you have in comparison to others? All these aspects should be evaluated in advance.
  • What keywords should you target to attract people? Should you track keywords that are not very obviously used, or the most trafficked ones? Optimization of the keyword is a specialized niche and App store optimization Services will do it for you. However, it is better if you also keep the foundation ready.
  • Make sure that the name of your mobile app is attractive and it offers sufficient pull to drag customers. An app with a relevant keyword embedded in the title ranks 10 percent higher than an app that doesn’t contain a keyword. Since App Store allows up to 255 characters, it is possible to embed multiple keywords. Of course, you should keep the name of the app short and concise. It should be sweet and engaging.
  • Use Goggle Pay Store; it is almost optimized: Google App store gives more than 4000 characters to describe the app; you can describe the app in a customer-facing, natural language. Keep a compelling description ready before you give a buzz to an optimization agency.

Regardless of the type and nature of your app, make the checklist ready so that maximum optimization can be achieved. If you want to get some more idea about it, then browse the top-rated apps in the App store. It is critically important to use smart optimizing ideas so that your app reaches the maximum audience.

Optimization of apps in app store is easy if you follow simple steps and strategies keeping the policies in mind.