Monthly Archives: February 2016

Do you believe in these App Store Search Optimization myths?

When an industry crosses 25 Billion USD business mark, nobody can ignore it. Yes, App store market is such an enormous. Experts say that it is going to establish many more milestones in the coming years. You shouldn’t be a laggard in exploring the potential of it when the world is heading towards further fierce competition. It is very much important that your app reaches to as many eye balls as possible. Do not leave a single stone unturned to unleash the potential of it.

If you believe in these top prevailing myths among app designers and marketers, than it is the time to bust the myths and move ahead in a planned and systematic manner to make your app a super-duper hit. App Store Search Optimization is the secret of success.

  1. Whatever description you give to the app, people will find it anyhow. It is perhaps the commonest myth while optimizing an app. Not only developers but SEO experts also get trapped into it. In reality, description is always important. Though it is a fact that it is not very critical from the ASO aspect only, you should look into it from the complete perspective. For the play algorithm, it is very much important. Rather, experts recommend that one must take care of natural inclusion of keywords in title and description.
  2. You are supposed to make a frequent change in the title so that it is in the limelight. No, it is not a valid statement. Undoubtedly, you need an impressive title that attracts people. It is certainly a key element for optimization. However, it doesn’t mean you should change it now and then. Rather, it makes the situation worse. When your App is getting established, and Goggle gives it high rank, changing the title is like starting from scratch.
  3. Since you are developing it for App Store only, what is the need to optimize it? Do you think in the same way? If yes, then change the perception. Though App is always meant for App Store, optimization is required in any case. The more people know about you, higher are the chances of success. There are thousands of apps in the competition whatever may be your niche. You have to stand apart to grab as much business as possible.

These myths may hamper your business opportunities. Do not get into the trap and achieve success in app store search optimization.

The best app store search optimization tips and techniques are available online if you are keen to promote your mobile apps.