In the view of the cutthroat competition and volatile market, one can’t depend on the age-old ‘build and populate’ strategy for a mobile app. It no longer works because there are hundreds of other apps pushing hard for a large market share. It is the game of ‘survival of the fittest’. Thus, you have to be on the toes to catch maximum eyeballs. Though there is no foolproof and guaranteed way of beating the competition, these ways certainly increase the change of making a fortune. Experts suggest a several ways of promoting your apps in App Store. Here are a few incredible tips:
Find the target market first
You need to find and categorize the real customers before you popularize it. Remember, it is not a wise thing today to do a generalized marketing because it loses the impact. In the virtual world, people look for specific things that fulfill their needs. For example, a mobile app giving beauty and skin tips should be targeted to women that are 30+. There is no point in promoting it to teens or youth. Only pre-identified segments produce incredible results because they hit at the right place at the right time. Indiscriminate promotion may affect the downloading decision of potential buyers adversely.
Use as many touch points as possible
Experts say that before you spend bucks on promotion, use the maximum possible touch points first. Explore the existing opportunities before searching for the new ones. Emails, websites or social media network can be highly effective. QR Code is a widely used technique which a useful one. Remember, today mobile phone itself is a media center. Hence, you can leverage it for promoting the app. Understand their behavior and then make use of real-world entities.
SEO is useful here too!
How is it possible ignoring the most-effective and fascinating thing of attaining high visibility on the Internet? Search Engine Optimization or SEO is highly useful in promoting the mobile app also. Use link building, back linking or affiliate marketing to enhance penetration. Those who are looking for similar apps must know about your product. Hire a professional agency if you are not well-versed with it. There isn’t a need for spending exorbitant money. A reasonably good agency can also bring phenomenal results. It is a game of skill, subject matter knowledge and promoting the things wisely and thoughtfully.
These tips are useful and handy for making the app a grand success!
The app store keyword search is one of the most common ways by which people find out the new apps in the app stores.