It is quite obvious that clients aren’t aware of App Store Optimization or ASO, but there are several application developers who also don’t know anything about it. However, it is as critical as a SEO or Search Engine Optimization for a website. When an App store is visible to many viewers when they search, it is a high probability that people select it for downloading or purchasing an application. Like SEO, keywords are important in ASO as well. There are various tips to choose keywords for app store optimization that help in arriving at the best ones. Before we look at the salient features of it, let’s understand what a keyword is and why is it important?
Understanding a keyword
A keyword is nothing, but a single word or a phrase that a potential customer (or a casual viewer who may or may not turn into a customer) types while looking for an application. It is quite obvious that these words are relevant and related to an application or game offered by your App Store. Hence, it is very much possible to anticipate them and wisely spread in the content, promotional messages, App title and so on. When users search by giving these keywords, it is a high probability that search engine crawlers know about your page and the link appears in the first few search results.
What makes a keyword “good”?
A keyword that has the largest probability of getting typed by viewers is a good keyword. It is quite easy to determine it. Today, there are various tools available on the Internet to find good keyword ideas. One can talk to the experts and obtain a list. They can also give tips to choose keywords for app store optimization. Looking at the competitor website is also an effective idea. You find the most likely searched keywords and rephrase them as per your needs. Look at the page statistics so that you can find the most often used keywords and their frequency. It helps in deciding the most effective words specific to your website.
Points to Ponder
- A keyword has to be at least two characters.
- Keywords are separated by commas, not white spaces.
- Even if users search for a combination of keywords, they hit your webpage.
- Words like “Free” or your company name is added automatically.
- Keyword optimization is a perpetual process that needs refinement and correction always.
App store optimization is not a big task if you follow the some tips to choose the app store keywords before you start the promotion activities.