Monthly Archives: August 2014

App Store SEO Services Companies: How they help you

With mobile marketing continues to widen its reach, it’s high time that marketers understood the real meaning of App Store SEO as this is the place where the audience is. App Store Optimization is nothing but the technique involving the promotion of your apps in the app store. It can be more simply described as SEO applied in app store. Just as SEO experts employ variant techniques to bolster the ranking of your website in the search engine the ASO (App Store Optimization) experts are engaged with propelling your websites in the app store. This phenomenon (i.e. ASO) often remains quite an overlooked aspect- especially by developers when it comes to traction. ASO is only in its nascent stages and there is still a long way to go when traditional Search Engine Optimization and App Store Optimization would be treated as exclusive phenomena. Yes, there has been quite a mix up happening there. However, as already mentioned, with the surge in the popularity of mobile marketing, brands are required to differentiate their priorities in a major way. They will clearly lag in the future, if they are unable to do the same.

More about ASO

ASO is a simpler phenomenon than that of SEO and the most important factor that you should be concerned about is the download. Important factors that you have to worry about are:

  • Screen shot optimization
  • Filtration of Negative Reviews
  • App icon optimization

App Store Optimization is a part of app marketing that includes app marketing as well.

The app store services companies are involved with the work that’s done after you have launched your app in the app store. Only introducing your app in the app store is not sufficient. You have to ensure that your product (i.e. your app) reaches to its targeted users. As already mentioned, the primary function of ASO is to see that your downloaded by more and more users.

As per moz.com, there are a few apps which have even witnessed more than 300% increase in downloads with the help of proper keyword optimization. As per experts, you might as well resort to the Google Keyword Planner tool in order to find the right keywords to be optimized for the success of your app, but it is still considered to be too expansive to be useful. So, in order to narrow down to more search specific apps you should be ready to explore which keywords the other niche apps are doing.

Doing SEO for your apps will definitely help you in increasing the visibility for your apps in the app store. But you need to catch hold of well experienced app store SEO companies.

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How to choose right keywords for App Store SEO

When it comes to choosing right keywords for optimum App Store SEO, there are plenty of misconceptions and speculations among both veteran app marketers as well as novice app developers. You have already developed an excellent app from the starting idea to its final designing; now you have to market your app in a way that it becomes the next big thing after Angry Birds. App Store SEO is a vital process that will help your app to get discovered in app store, get you higher app store ranking as well as facilitate increased download of your app.

One of the most crucial steps when it comes to App Store SEO is to choose the keywords that present an apt description of your app. Remember that the name of your app is a vital keyword in itself. One of the ways to accomplish this would be to brainstorm an assortment of phrases and words that can be applied to your app. Although this sounds fairly easy, there are plenty of times when people come up with keywords that are completely non-relevant, and as such are highly unlikely to be ranked high up in the list. Although you can use certain keyword optimization tools to suggest you the best name for your app, your intuitive intelligence and creativity is the key here, as the keyword optimization tools can only point to a suggestion based on what is already present.

Here are some other tips that will come in handy while trying to find the right keywords for App Store SEO:

  • Although you may use both single as well as multi-word phrases, remember to separate your multiple keywords using commas.
  • While trying to figure out which keywords to use, check out what search results come up with your set of chosen keywords. It will also inform you about the market competition that you are likely to face.
  • Do not repeat your keywords unnecessarily. Do not include your app name and the name of your company in your chosen keywords as these terms can already be used by customers to find you in the App Store.
  • Avoid keywords that are overly used as they will get you nowhere. When you use keywords that are generalized, numerous results might come up and there is a good chance that your app gets lost in the long list. If, on the other hand, you use keywords that are rare and more specific, it will be easier for your app to appear in the search engine results.  

Choosing the right keywords for app store optimization is an important aspect before you go ahead with app store optimization for your apps.