Monthly Archives: July 2014

Importance of app store SEO for Apple’s ITunes

One of the prime goals of SEO is to optimize your site in a way so as it ranks higher in the various search engines like Google and Bing. The Apple iTunes App Store is also a similar search engine wherein people come and search for the best apps. There are plenty of app developers all over the world striving to create the best apps for a number of functions such as social networking, camera filming, photo editing, chatting, etc. However, in order to get noticed from among a range of similar apps, it is essential to rank high in the App Store search engine. This can be achieved by using skillful SEO techniques for Apple iTunes Store.

ASO, or App Store Optimization as it is called, is integral to the success of any app, without which even the best apps may fail to generate the expected response. Here are some guidelines on how you can make your app get noticed by users in the App Store.

  • One of the best ways to optimize your app is to integrate social media sites like FaceBook and Twitter with your app. Offer bonuses and extra privileges if a user enables integration with these sites. Be short and precise in your marketing strategy, and use videos or images if possible.
  • Create a video about your app that is simple, short and appealing, and speaks about your idea in the right way. Avoid using text in a video if that’s possible as it will help you to make your trailer international. Choose a catchy tune to go with your app that suits its basic theme. Submit your video on sites like Vimeo and YouTube and post your video link in numerous other places as well.
  • Try to come up with a great icon for your app. Your icon is important as that will instantly speak volumes of what you have to offer. Use your imagination to come up with the best color combinations and character stylizations possible.
  • While the above steps might get you a person interested in checking out your app, the following one will make him hit the download button. Post attractive screenshots of your app and present a short write-up that clearly describes it in an attractive way. Make sure to take screenshots that are of most value to the user.
  • Choose a name that aptly describes your product and yet sounds catchy and has a good market value. Your chosen name can have a significant impact on the number of downloads you can have.

If you have released your apps in Apple’s iTune store, it makes sense to go for as app store optimization or ASO, in order to attract more visitors and downloads for your apps.

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Varieties of Online Promotion

With the surge in the internet users over the decades, there has been a new era that has opened for marketing and promotion of your products & services. Gone are days of people opening the books of yellow pages, paper advertisements, and magazine classified etc. The new internet era has opened a revolution for promotional activities irrespective of the value, type of the products. Since internet is easily accessible when we are in go, the people have become online savvy. They find it convenient shopping online instead of visiting the retail stores physically which consumes lots of time and money.

What is online promotion?

In simplified words, it is nothing but enhancing the visibility of your brand in online stores, search engine etc. There are many varieties or types of online promotions like search engine optimization (SEO) of your websites in the major search engine websites, promotion in social networks like facebook, twitter etc, PPC marketing, affiliate marketing, app store promotion, digital marketing, Email campaign etc. The purpose of all these are same, that is to increase the publicity of the brand and to generate the business leads by reaching large number of niche audience. But there are slight difference between each one of them in terms of effectiveness, strategies and the result.

Search Engine Optimization (SEO)

Ever since the search engines like Google, Bing, Yahoo, Baidu evolved, SEO started gaining significance. Large number of internet users depend on one of these search engines to search for their needs, information etc. When they do it they will find well optimized websites in the top positions and the leads will go to these companies. Because if this single reason all website owners are forced to go for SEO for their websites and this lead to huge competition in major search engines.

App Store SEO

With continuous innovations and research in computer technologies man has made it possible to have computers that fits in our hands! Yes, now mobile phones offering all most all features of desktop computers have taken the huge market share. The internet enabled mobile in your hand is like the whole world in-front of you. The latest smart phones works like a desktop/laptop which allows the users to install and use apps of their choice. These apps are readily available in apps stores. You can search and download apps of your requirement. Again, competition is skyrocketing in major apps stores with number of mobile apps growing numerously. This has lead to the App store optimization or simply called App store SEO. The apps store SEO ensures that your apps gets more visibility during searches in app store. So these days many app developers are going for seo for apps to increase the number of downloads.

While the above two app store seo and website seo are the natural promotion techniques, there are many paid promotions are also available like pay per click adwords campaign, facebook fan pages, facebook apps install campaign, twitter advertisements, sms marketing, digital marketing methods etc. Depending on the budget and targeted audience there are many doors available for online promoters.

If you have any plans to do SEO for your apps in app store, do get in touch with Optimizemyapps team who have extensive knowledge in the field.