Monthly Archives: June 2014

Tips to choose best Apps Store Optimization companies

App store optimization is gaining momentum since nearly a decade due to the numerous apps getting flooded into the apps market places like i-Tune store, Android store, Windows apps store etc. As the technology advanced, the technologists are making the duplicate or alternative copy of desktop applications into mobile versions. This makes easier for people to make use of such applications when they are in go. Alternatively the mobile applications are simplified versions of desktop software which make the end user more comfortable in using it. A typical mobile application covers all the features of their desktop counterpart, plus it also offers some additional features.

These days you will find mobile applications for music playing, video playing, browsing, surfing, email clients, document viewing, multi-functional online web applications, banking software for carrying out online transactions, trading, communication etc, the list goes on. The ease of use of these apps has made these apps to become more convenient for the people. You can find these apps in apps stores such as Google Play Store, I-Tunes store from Apple, Windows store from Microsoft etc.

With apps number in apps store growing multi-fold year by year, the competition between the apps have touched new heights. It is extremely difficult for new mobile apps to sustain in such a crowded apps stores. That is why the increasing the visibility of apps has become must and should for all apps developers. For the same reason an app developer need to go for app store optimization. ASO or app store SEO (also called app store optimization) is a technically and strategically carried out approaches intended to increase the visibility of apps in the major app stores. This is done by professional who have good skills and experience on app store SEO techniques. There are many companies who do this job. In order to promote your apps you need to catch hold of good ASO companies. Here are the tips to select the same.

  1. Look at the experience of the company in the field of ASO app store optimization. Don’t mess up with unskilled and totally new company which does not have any past working knowledge on this.
  2. Have a look at the some of the apps which are already promoted by these companies. Gauge how it is performing in the online store.
  3. Consider the testimonials about the company from its own customers. Take their experience with the company like service, client satisfaction etc.
  4. Be smart enough to make proper service agreement in order to promote your mobile apps.
  5. Pricing is an important factor. Get the quotations from at least 3 competitive vendors and decide who the best to suit your budget is.
  6. Communicate with them clearly about the sending the work reports on weekly/monthly basis on the app store optimization activities.

Once you have selected the company, set your expectations clearly with them. Give a certain time frame to achieve the expected results and deliverables. Keep good communication with the apps promotion company to understand the ongoing work in a better manner mutually.

For ASO promotion in apps store you can go for Optimizemyapps company which has good technocrats in the field of apps store optimization and marketing.

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Difference between Website SEO and App Store SEO

SEO also know as search engine optimization is very important to bring traffic and make your website or app store visible to customers. If you are new and have no idea about what search engine optimization is and how it works then looking at the name you might feel that both website and app store SEO are same. But, no they are totally different and here are some facts to help you clearly understand their difference.

1. Compatibility is one thing that is highly required when speaking of App store SEO. If you open your website on a normal sized computer screen then you will realize that you are able to see everything displayed on it easily, without much scrolling. But today most of the people use Smartphone for browsing. Phones are more widely used for searching things online because they are handy and can be carried anywhere. Phone screens are small and to see a website the user has to scroll constantly and hence SEO experts need to put extra effort to make sure that the app store is optimized and provides easy navigation to users.

2. Keyword plays a very vital role when it comes to SEO whether website or app store.  If the website SEO is enriched with well researched keywords then it can easily come up in the search engine ranking. Same is the case with app store SEO. Experts must make sure that the webpage has adequate relevant information with proper searched keywords. The numbers of keyword in app store SEO must be sufficient in order to make it visible.

3. The image quality also has to be better when it comes to App Store SEO. In the desktop, image on website can be seen only in the way it is being uploaded but when using Smartphone you can view it horizontally and vertically.

4. When users use the website they use filter option to save time and quickly get whatever they are looking for. The filter option in both website and app is different thus when working on SEO you must have complete information about the difference and work accordingly.

5. The web ranking algorithm of both website and app store SEO is different. One simple reason behind the difference is the change in location. The location of website user does not change on regular basis but in case of app the user can move from one place to another anytime.

There are plenty of app store search engine optimization companies you will find. Optimizemyapps.com is team of APP SEO experts who can strategically promote your apps within shortest period of time.