Monthly Archives: May 2014

Types of Apps Promotion – App store SEO

App Store Optimization is nothing but the art of getting discovered on an App Store. As an app developer, you shouldn’t really be alien to this term. Just as you would explore possibilities of keyword optimization for visibility on web, there are specific techniques to be explored for similar visibility on App store as well. ASO is one of the crucial techniques to grab attention in the thriving mobile marketing arena.

Here is a brief rundown on the benefits of one of the major Types of Apps Promotion – App store SEO. Make sure that you are going through the same in a bid to learn about this invincible strategy going on to take the online search world by storm in the coming years.

In the wake of the rising number of apps every day, developers are finding it increasingly difficult to make themselves found. The App stores had primarily been introduced to help developers discover their apps. However, these stores are not as effective in this respect as they used to be when the tablets and smart phones were launched in the year 2008.

Now it requires a great deal of research, planning along with the fundamental understanding of search terms used by potential clients, to get discovered. Effective ASO effort involves:

1. Description optimization for various Android and iOS devices

2. Choice of keywords for high and low competition—( Keyword optimization is highly influenced by the category that you choose for your app— a relevant category –viz gaming, weather etc—is an absolute essential in ASO)

3. App Title optimization (this works as the introduction of your app to your potential user base— make sure that you are working on an enticing name that will catch their attention fast thereby inspiring them to download the same—look how the established app builders have worked in this regard)

4. Keyword localization for apps

5. Discovering keywords used by competitors

Off store app optimization includes

1. Reviews and Ratings for your app

2. Download speed or volume

3. Back links

4. Social Share

ASO serves as an incredible platform whereby the key product pages are enhanced by ensuring that the elements are clear, conceivable and creative. This is the right approach to do away with vagueness regarding your offering and makes it stand out in a list view. It boosts quick comprehension and brand recall along with bolstering conversions with the help of suggestions and screenshots.

Optimizemyapps team offers best app store seo techniques for your apps, to be visible in App Stores.


App Store Optimization – Some Tips to Help You Improve Ranking

Today in this era of internet people are using Smartphone and tablets more than computer, to browse for various needs. So, to cope up with the competition it becomes very important that the business owners cater to mobile users and here comes the requirement of having an App. Just like having a website will not make the company popular, having an App will not let the company generate revenue. To make the company successful it is important that the App is visible to viewers. Here are some App store optimization tips:

1. Keyword is very important and you must select it carefully. First, look what your app does and then select keyword that is relevant. You can take help of ASO tool to select the best keyword but logical guessing also works well here. Once the keyword is selected check its popularity and competition because there are chances that company with same logic like yours may be using it. You can also decide on the niche and then select keyword focusing on it.

2. Once the keyword is selected use it in the title and description. When you use the keyword in the description make sure that it comes naturally and helps in focusing the benefits of your app.

3.You can market the app and tell people about its benefits. When few people start using your app and start enjoying its benefit then surely they will tell others about it.

4. Always keep your app on top of your mind, send your user some interesting notifications so that they come back for more. You can also send them emails with beneficial information. All these will give them a chance to share your app on social media and this will bring in more users.

5. You can also have an option where your user can rate and review your app. A good rating will improve your app ranking. It will also attract other users to download and check the benefits of your app.

6. Use attractive screenshots and icons so that people like your app at a glance.

7. Your app must be easily navigable and this will make it user friendly.

8. Market your app on different social media platforms like Facebook, Twitter, and Pintrest etc.

OptimizeMyApps is one stop shop where you will find everything that is needed for app store optimization. They not just help in finding and analyzing keyword but help in ASO Icon and screenshot solution.

Get your app store optimization (ASO) done to increase the downloads for your apps.