Monthly Archives: March 2014

App Store Optimization and SEO

App Store Optimization (ASO or app store SEO) is the process of optimizing mobile apps to rank higher in an app’s store. If you are an app developer, or planning to develop an app, then this is something you need to look into. When an apps ranks good in the search results of store, it will be more visible for your end users. This visibility will convert into more downloads and generating good revenue for you. The Google play store has around a million of apps in it and windows apps store has around one fifth of a million apps. Obviously these numbers are very huge and it is not an easy task to get your apps noticed in search results.  As more and more apps are being developed every day, app store optimization is getting more difficult.

App Store Optimization has two parts. The first one is On-App store optimization which involves optimization of name of the application, basic description, the product category, author, developer or company name, brand name, screenshots, icons, app description etc.  The second one is Off-App store Optimization which involves use of right keywords, social promotion, size of the apps, download speed, user reviews, the frequency of update, new releases, offering additional features etc.  The keywords used might change regularly when the similar apps getting added into the store. That is why you need keep researching the keywords very regularly.  The app name should be very catchy and should contain the hot keyword which people key in for searches. The icon of the apps should be eye catching and need to have pictorial representation of your apps. The icon should drag the attention of the users.

By concentrating on these elements and continuously working on it, you can make your apps to standout among others in the pool. App Store SEO is becoming increasingly popular now a days and that is why it has been challenging for many new comers. Remember one thing; ASO is not a job of few days or weeks. It is an ongoing process and you need to work on it constantly and consistently.

Like people do website SEO to rank well in web search engines, ASO is referred as App Store SEO. Here you do search engine optimization in app store. Both website SEO and App Store SEO is correlated. Purpose of both is same, though the strategies used for promotion might be different.

If you are looking for best aso app store optimization companies, then definitely you need to consider team who can get best visibility for your products.


App Store SEO

Mobile applications are growing at war footing speed. Since the mobiles are very easy to access and it offers all the features that a traditional desktop computer offers, the smart phone mobiles are becoming increasingly popular. Smart phones are very quick and time saving devices offering same features and convenience as traditional computers. So it has necessitated the technology developers to develop mobile versions of the same application. Now you can find more number of mobile applications than desktop apps. This trend has created a huge marketplace and competition in apps stores like Google play store, iTunes stores etc. Apps developers are more inclined towards creating mobile apps than desktop versions of the same, because mobile apps can reach good number of audience in shortest period of time.

Developing an apps is fine, anyone with little knowledge on particular programming languages can develop an apps which offers some value addition to the users. But when you release your apps in an app store there will be thousands of similar apps developed and marked by several other companies, vendors. How do you make your apps to stand out in such a huge crowd? If your apps go unnoticed by audience in apps store, you can’t generate revenue out of it. All money and time you invested on development will go in vain. Yes, now you need to seriously think about increasing the visibility of your apps in app stores. More and more people need to see your apps and get it downloaded onto their mobile devices.  And off course this is not a simple job! Promoting your apps in app store is termed as APP STORE SEO. This needs your lots of patience, perseverance and efficiency. You would have heard about website promotion or website SEO, where in a website or web page is promoted in major search engines. The app store SEO is more or less similar to website SEO.

App store SEO can be defined as optimizing the mobile apps in prominent app stores to get noticed when people search about the related categories. The ultimate goal of app store seo is to increase the visibility of your applications to facilitate more and more downloads.  The more number of downloads means more revenue you generate. Having found in app store is big challenge many apps developers are facing today. Though it is difficult, it is not something which can’t be done. By using some strategic app store seo techniques and basic fundamentals, it is possible to rank higher for your application in app stores.

There are many professionals who can offer app store seo services for your apps to promote in apps stores. The team is engaged in offering such services with guaranteed result. If you are looking for aso app store optimization services this is the best company to go for.