Roughly, App Store Optimization (ASO) can be defined as improving the visibility of your mobile applications in online mobile application stores. For examples, you might have heard about iTunes (Apple iPhone’s, iPod’s application store), Google Play Store (Android store for mobile applications) etc. When you visit these apps stores you will find plenty of various applications for different uses. Since thousands of apps are hitting online apps stores every day, app store optimization and apps marketing services have become very challenging and interesting for apps developers across the world. This is because mobile applications are rapidly replacing desktop applications due to Android, Windows OS Phone, iPhones and iPods.
ASO (app store Optimization) can be correlated to search engine optimization (SEO) of websites. In SEO we try to increase the visibility of particular websites, web portals in top most search engines like Google, Yahoo, Bing, Baidu etc, both globally and locally; when people search about our products or services. The same way ASO is the process of improving the visibility of our apps in APP online store, when people search for particular applications. The total intention of ASO or App Marketing Services is that to have our apps found when people search in the stores. In this way we can increase the number of downloads of our applications. The more download means, the more popularity and revenue for the apps.
A person may visit online apps store in search of a racing games. Obviously there will be thousands of racing games in app online shop. How does the person find your racing game and get it downloaded? This is possible only form apps marketing services. Your gaming application should be ranked higher than your competitors. A well optimized APP will always be found by people.
As said before, ASO is an evolving and challenging field. There are many tips and techniques to get your apps ranked well in the online store. This includes effective use of related keywords, name of apps, icons, icon color and size, Meta data, description, frequent update to product, sharing user experience, screenshots, proper guidance to users, offering the product in multiple languages etc. Lots of research may be required to find out the right keywords, to do competitor analysis etc. App marketing services is not a one time task; continuous effort is required to achieve the desired performance. Now a days you will find many dedicated people who do ASO optimization and marketing.
If you have the most featured and useful app, and you want it to be shown on top in app store, you need to have app marketing services by Optimizemyapps.com, which has been the best in ASO App Store Optimization for all types of applications.