Monthly Archives: February 2014

APP Store Optimization and Marketing Services

Mobile Apps developers spend lots of time on research and development of app. They put all their hard work and dedication on design, features, functionality, testing etc. They will be on great hope that when they release their mobile app on online app store, it will make them to earn good money. But it is not as simple as they think. Because once they release their application in online store, it may get unnoticed by people. So it is essential to market your product in order to succeed in apps development business.  Unless it is properly marketed, you are going to lose your time and money.

Good Apps developers gives equal emphasis on apps store optimization (ASO), which also called apps marketing services. Once the mobile apps are ready you need to release them in multiple online application stores like Google Play Store, itunes Stores etc. This is your first step towards App marketing. Now your mobile apps should be visible when people search in the store. This is a biggest and challenging task since the apps store contains thousands of applications.  Everyday new and new apps hitting the store make app store optimization very tough and competitive. But using the proper ASO techniques you can make your apps to be noticed in the store. Let us now have a look at some of the tips and techniques for ASO.

Title Description: Give a suitable, niche and meaningful name for your product. The name should have one or more different and related keywords in it. Let us consider an example that you have developed android apps for English to Kannada language translator. People visiting the mobile app store will search with keywords like Kannada to English, Kannada English translator, Kannada to English conversion etc. Now you can notice the keywords to be included in the apps name.

Icon: Icon of a mobile application is an important aspect when it comes to apps marketing and optimization. A catchy ICON grabs the people attention resulting in good number of downloads. The ICON should be depictive of the application. For illustration, English to Kannada Language translator can have the apps ICON with Kannada font. This attracts people up to a great extent.

User Experience: There is one saying “A satisfied customer will be a marketer for you”. This applies here also. Give good user experience in your apps. Provide good features required by the people. Study your competitors. Give regular update to users with new features. This makes the end users happy and makes them to suggest your mobile apps for more and more people.    

Optimizemyapps.com is a team of dedicated professionals who are into apps marketing services and ASO optimization. They have fully fledged strategies in place for ASO app store optimization to get your mobile apps noticed.

APP Store Optimization and Marketing Services

Mobile Apps developers spend lots of time on research and development of app. They put all their hard work and dedication on design, features, functionality, testing etc. They will be on great hope that when they release their mobile app on online app store, it will make them to earn good money. But it is not as simple as they think. Because once they release their application in online store, it may get unnoticed by people. So it is essential to market your product in order to succeed in apps development business.  Unless it is properly marketed, you are going to lose your time and money.

Good Apps developers gives equal emphasis on apps store optimization (ASO), which also called apps marketing services. Once the mobile apps are ready you need to release them in multiple online application stores like Google Play Store, itunes Stores etc. This is your first step towards App marketing. Now your mobile apps should be visible when people search in the store. This is a biggest and challenging task since the apps store contains thousands of applications.  Everyday new and new apps hitting the store make app store optimization very tough and competitive. But using the proper ASO techniques you can make your apps to be noticed in the store. Let us now have a look at some of the tips and techniques for ASO.

Title Description: Give a suitable, niche and meaningful name for your product. The name should have one or more different and related keywords in it. Let us consider an example that you have developed android apps for English to Kannada language translator. People visiting the mobile app store will search with keywords like Kannada to English, Kannada English translator, Kannada to English conversion etc. Now you can notice the keywords to be included in the apps name.

Icon: Icon of a mobile application is an important aspect when it comes to apps marketing and optimization. A catchy ICON grabs the people attention resulting in good number of downloads. The ICON should be depictive of the application. For illustration, English to Kannada Language translator can have the apps ICON with Kannada font. This attracts people up to a great extent.

User Experience: There is one saying “A satisfied customer will be a marketer for you”. This applies here also. Give good user experience in your apps. Provide good features required by the people. Study your competitors. Give regular update to users with new features. This makes the end users happy and makes them to suggest your mobile apps for more and more people.    

Optimizemyapps.com is a team of dedicated professionals who are into apps marketing services and ASO optimization. They have fully fledged strategies in place for ASO app store optimization to get your mobile apps noticed.

App marketing services

Roughly, App Store Optimization (ASO) can be defined as improving the visibility of your mobile applications in online mobile application stores. For examples, you might have heard about iTunes (Apple iPhone’s, iPod’s application store), Google Play Store (Android store for mobile applications) etc. When you visit these apps stores you will find plenty of various applications for different uses. Since thousands of apps are hitting online apps stores every day, app store optimization and apps marketing services have become very challenging and interesting for apps developers across the world. This is because mobile applications are rapidly replacing desktop applications due to Android, Windows OS Phone, iPhones and iPods.  
 
ASO (app store Optimization) can be correlated to search engine optimization (SEO) of websites. In SEO we try to increase the visibility of particular websites, web portals in top most search engines like Google, Yahoo, Bing, Baidu etc, both globally and locally; when people search about our products or services. The same way ASO is the process of improving the visibility of our apps in APP online store, when people search for particular applications. The total intention of ASO or App Marketing Services is that to have our apps found when people search in the stores. In this way we can increase the number of downloads of our applications. The more download means, the more popularity and revenue for the apps. 
 
A person may visit online apps store in search of a racing games. Obviously there will be thousands of racing games in app online shop. How does the person find your racing game and get it downloaded? This is possible only form apps marketing services. Your gaming application should be ranked higher than your competitors. A well optimized APP will always be found by people.
 
As said before, ASO is an evolving and challenging field. There are many tips and techniques to get your apps ranked well in the online store. This includes effective use of related keywords, name of apps, icons, icon color and size, Meta data, description, frequent update to product, sharing user experience, screenshots, proper guidance to users, offering the product in multiple languages etc. Lots of research may be required to find out the right keywords, to do competitor analysis etc. App marketing services is not a one time task; continuous effort is required to achieve the desired performance. Now a days you will find many dedicated people who do ASO optimization and marketing. 
 
If you have the most featured and useful app, and you want it to be shown on top in app store, you need to have app marketing services by Optimizemyapps.com, which has been the best in ASO App Store Optimization for all types of applications.