What is App Store Optimization (ASO)?
It is the process in which your mobile app is made to be indexed in higher positions in an app store such as Google Play or iTunes. It involves optimization of app as per requirement for ranking highly in app store and this ranking can fetch more downloads and intern generates business.
What is ASO target?
Making your mobile app visible to all users in the app stores.
Ranking your app higher for a search in app store than competitors.
Rank app higher for potential keywords.
The process requires a crucial understanding of your target consumer base, including the search keywords your prospective customers are using to find applications similar to yours. When you learn more about which search keywords are being used, you will have a better understanding of the language of your prospective customers.
Many of apps are competing to get ranked higher in app store, fact is that many publishers are not investing on app store optimization, but if at all you want your app to be appeared in top it is mandatory. Spending time on ASO will meaningfully impact on apps ranking and marketing.
App store keyword optimization is quite important for ASO, it involves the selection of potential keywords for your app i.e. the keyword which has high search volume and low competition. These keywords can fetch you the best ranking results in app store.
Keyword: As discussed earlier potential keyword analysis has to be done for your app.
Title Optimization: Embed these keywords in your app title, set better keywords because you cannot change title often. This might fetch heavy traffic to your product.
Description field optimization: It varies depending upon app store, Google play uses the keywords within the description field as it does not have keyword field, where as Apple app store does not use description to rank an app higher.
So, this much is enough for marketing? No not certainly, if you are getting plenty of visits to your app does not get business the visits need to be converted into users. How it can be done?
Create Attractive App Icon: Icon should be designed in such a way that it should attract more visitors and making them to have a look at your app.
Create Informative Screenshots: Make use of best screens to demonstrate your app effectively. They should include all the features that your app has and how worth it is for downloading.
If you are looking for your app to be ranked higher in app store, you definitely need App store Optimization service, and get it done with Optimize my apps (optimizemyapps.com). Pioneer in app store keyword optimization and getting good download results.